The Oxford logo is a powerful visual symbol for use in communicating with all stakeholders and users. The logo and its defined relationships must never be altered or modified in any way.

The Oxford logo is available for use in positive (Full Black) and negative or reverse (White) versions. Please note “Oxford Black” differs from Full Black.
Oxford Black use should be reserved for large background colour coverage and visual data colour sets, while Full Black should be used for logos and text. The logo should never appear in any other colour.

Please refer to the section on accessible colour combinations for additional information on colour usage of the logo.

Please refer to the section on sizing and spacing for additional usage information.

While Oxford is part of the OMERS organization, the Oxford identity remains stand-alone, leveraging the considerable brand equity its identity has built. As a
result, special measures have been taken to mitigate any confusion or reduction in brand recognition for either organization. The logo order and its defined relationships must never be altered or modified in any way, and should never appear in any colours other than black and white.

Please refer to the section on accessible colour combinations for additional information on colour usage of the logo.

Please refer to the section on sizing and spacing for additional usage information.

Internal Communications:
• Company-wide presentations
• Internal newsletters
• Training materials

Joint Sponsorships and Partnerships:
• Co-branded events/signage
• Sponsorship collateral
• Partner communications where both brands are represented

Corporate Announcements:
• Press releases or media kits involving both OMERS and Oxford
• Strategic initiatives or joint ventures

Recruitment and Employer Branding:
• Career fair materials
• Onboarding documents

Oxford endorsed logo lockups are used secondarily to the primary logo and should be applied only when relevant to the context. Their use is discretionary and should reflect the nature of the communication or relationship.

Whether connecting to OMERS company or endorsing our brand through a property brand, the endorsed logo lockups ensure consistency through all levels of communication. The lockups can be used in positive (Full Black) and negative or reverse (White) contained within a shape, and are also available in light versions to be used on dark backgrounds.

The endorsed logo lockups and their defined relationships must never be altered or modified in any way.

Please refer to the section on accessible colour combinations for additional information on colour usage of the logo.

Please refer to the section on sizing and spacing for additional usage information.

Internal initiatives and sub-brands should feel connected to Oxford’s primary brand while maintaining clarity and purpose. For internal initiatives or sub-brands, please contact the Brand & Marketing team for guidance.

Because of the thinner elements and airiness of the Oxford logo, it is important to give proper breathing room and clear space. The minimum clear space is determined by the height of the middle line element in the logo. Please use discretion and increase the minimum spacing when the logo is used at small sizes.

Note: Minimum sizing for screen assumes high-resolution (2×, Retina, etc.) screen usage such as those found on mobile devices and modern computers.

Minimum Sizing may have to be compromised in extreme dimensions such as 600x150px email banners. If you have any questions, please contact  marketing@oxfordproperties.com

Sizing the two logos is achieved by matching the height of the “O” in OMERS to the height of the middle vertical line in Oxford.

The minimum clear space is determined by the width of the “O” in OMERS, which is the same as the middle line in Oxford logo. Please use discretion and increase
the minimum spacing when the logo is used at small sizes.

Note: Minimum sizing for screen assumes high-resolution (2x, Retina, etc.) screen usage such as those found on mobile devices and modern computers.

Minimum Sizing may have to be compromised in extreme dimensions such as 600x150px email banners. If you have any questions, please contact marketing@oxfordproperties.com .

The minimum clear space is determined by doubling the height of the letterforms in Oxford. This ensures enough air when the endorsed logo lockups are not contained in a shape.

Clear space for lockups in a shape require smaller clear space and can be closer to other elements as the parameter around the logo is clearly defined. The clear space is determined by the height of the letterforms in Oxford.

Note: Minimum sizing for screen assumes high-resolution (2x, Retina, etc.) screen usage such as those found on mobile devices and modern computers.

When the Oxford logo sits alongside a partner, property brand, or platform company ensure there is enough clear space between the elements.

For the primary Oxford logo, the minimum clear space around is determined by the height of the middle line in Oxford. The minimum clear space between the logos is determined by doubling the height of the “O” in Oxford.

For endorsed logo lockups, the minimum clear space around and between is determined by dividing the height of the shape in half.

Use discretion when scaling and aligning each logo to the Oxford elements. They should feel optically aligned to the center horizontally and at a similar scale.

This page aims to illustrate the overall hierarchy of the brand marks within the identity system.

The uses illustrated here should be avoided when using the Oxford logo. Failure to adhere to these guidelines will result in inconsistencies and create confusion within the brand.