Our brand architecture defines the management between parent brand and complementary yet distinct parts of the business, respective audiences, and platform companies. It helps us establish consistent rules to support brand equity.

Oxford is a global real estate investor, developer and manager and is owned by OMERS. The Oxford brand reflects current and future aspirations through a cohesive strategy and identity that resonates with stakeholders, enhances brand equity, and supports business growth. The brand uses a consistent visual language to unify all areas of the business, helping to reinforce Oxford’s presence across all audience types. Oxford also serves as a parent brand to endorse property brands in our portfolio. Additionally, multiple platform companies comprise our portfolio as standalone brands.