The brand system includes design principles, brand assets and working examples, all designed to strike the right balance between consistency and flexibility, allowing you and your teams to develop communications which are true to our brand and fit for purpose.

In support of this document, a toolkit of assets is available via the Digital Library. This includes logos, fonts, images and icon assets. Guidance on how to use these can be found on the following pages. Our brand is in your hands—please take the time to familiarize yourself with how it works.