Brand guidelines
for Oxford PropertiesWelcome to
Oxford Properties
Welcome to the Oxford Properties Brand Guidelines.
The brand system includes design principles, brand assets
and working examples, all designed to strike the right balance
between consistency and flexibility, allowing you and your
teams to develop communications which are
true to our brand and fit for purpose.
In support of this document, a toolkit of assets is available
through the Digital Library. This includes logos, fonts,
images and icon assets. Guidance on how to use these can
be found on the following pages. Our brand is in your hands —
please take the time to familiarize yourself with how it works.
Oxford is a global real estate investor, developer and
manager and is owned by OMERS. The real estate
investment side of our business is referred to as ‘Oxford’.
The direct real estate operations side of the business is
called ‘Oxford Properties’. As our business has grown,
there is a need to have a distinct set of messages, tone
of voice and visual identity, to communicate the two
distinct yet complimentary parts of the business to two
audiences. The Oxford logo is used consistently.
Oxford is our primary business, it serves as a parent
brand to endorse property brands in our portfolio.
Additionally, multiple platform companies comprise our
portfolio as standalone brands.
Real estate operations
Oxford Properties
These Oxford Properties guidelines
relate to real estate management
communications, and should be used:
On the real estate section of our website,
as well as its associated leasing deck and
welcome deck
Across any material that talks about the
real estate business
For any communications from real estate
leaders in North America (e.g. Jeff Miller,
Tyler Seaman, or Chris Mundy)
On any customer communications
relating to our leasing, operations,
customer success managers or others
who work in the real estate business
In the email signatures of any employees
who work in the real estate (for example,
in leasing, development, operations,
facilities or customer success)
Any building-related customer-facing collateral should feature the building’s name and building-specific
brand, if one exists. If no brand exists, the Oxford Properties brand identity should be used.
We put customers at the heart of everything we do and we work hard to understand
what they want and need, before they do. Then we re-imagine places and shape
thriving communities by building powerful, long-term, trusting relationships.
We focus on the details and anticipate the future to create moments that matter.
Embracing change and adopting new technologies, we transform simple interactions
and everyday experiences into opportunities for inspiration and new connections.
We combine global experience with a deep understanding of the places and
communities we serve. With sixty years of experience developing and managing all
kinds of properties for all kinds of people, we bring a wealth of ideas and deep local
insight to our work, creating a strong and distinctive sense of place.
We take responsibility for making a meaningful difference to the people, places
and communities we touch. Our purpose inspires us to prioritize a positive impact;
bringing unshakeable integrity and fearless ambition to our commitment to
sustainability and our drive for progress.
Brand positioning
We create places that deliver positive
impact right here, right now – and long
into the future.
With a world of real-estate expertise, we develop
city-defining places that work for the people
who visit and live in them. Places that celebrate
local culture and enhance the economy.
Places borne out of a deep understanding of
what people need today and want tomorrow.
And places that help people make a meaningful
connection to their communities.
Our tone of voice is
1. Perceptive (But never presumptuous)
All our places put the needs of people first. And so
does our writing. By listening to and understanding
our audience, we give our readers the right content
to inspire and inform.
Speak directly to the reader
Celebrate the benefits for the user
Invite everyone to get involved
Our tone of voice is
2. Dynamic (But never unrealistic)
We don’t settle for business as usual. Instead, we’re
agile thinkers, energized by new technology and
excited by the future. Our writing has the same
dynamic forward momentum.
Short, sharp sentences
Bold, unapologetic headlines
Never afraid to go against the grain
Our tone of voice is
3. Local(But never limited)
Like the places we create, our writing always
feels at home in its surroundings. Tailoring
our tone to our audience, we understand
what works where – and what doesn’t.
Tap into local insights and culture
Evoke the power of belonging
Flex the tone to the platform and audience
Our tone of voice is
4. Principled(But never self-righteous)
Everything we do is about making a lasting positive
difference for the people, places and communities
we serve. Our writing has this same unwavering
integrity. Every word matters.
Definitive statements
Shout about the things we care about
Always authentic, always professional
Headlines are the first thing
that most of our audience will
ever read from us, and they
should be carefully crafted to
immediately tell the right story.
Our headlines put emotion and information front and
centre, giving readers a glimpse into our personality
while also giving them immediate context and detail
about what we’re doing. They should be active and
energetic, creating a sense of momentum and progress.
We also keep headlines as short as they can be, getting
right to the point instead of adding unnecessary detail
that takes away from our intended meaning.
- Taking logistics parks to new heights
- Building local, lasting legacies
- Connecting innovators with dedicated spaces
- Making the everyday, better
- Places people want to be part of
Taking logistics parks
to bold, new heights
Why it works
Perceptive
Invites everyone to get involved
Celebrates the benefits for the end user
Dynamic
Bold, unapologetic headline
Embracing new approaches
Local
Evokes the power of belonging
Principled
Confident, definitive statement
We build local,
lasting legacies
Why it works
Perceptive
Celebrate the benefits for the user
Invite everyone to get involved
Dynamic
Short, sharp sentences
Local
Evokes the power of belonging
Principled
Shout about the things we care about
Definitive statements
The general writing
principles outlined in
this section provide best
practices for writing
every type of content.
Speak directly to the reader
Make them feel like part of a conversation
Celebrate the benefits for the user
Never speak in language that won’t resonate
with the local audience
Invite everyone to get involved
Be inclusive and praise community involvement
Short, sharp sentences
Create a sense of energy and conversation
Bold, unapologetic headlines
Get the message across quickly and clearly
Shout about the things we care about
Let our passion for what we do shine through
Definitive statements
Make bold claims and stick by them
Always authentic, always professional
Strike the right balance between a business and a friend
Evoke the power of belonging
Make readers feel at home
Flex the tone to the platform and audience
Adopt a tone that feels familiar to readers
Tap into local insights and culture
Respect and recognize local experiences
All of Oxford Properties’ content follows a
simple set of stylistic rules that keep each piece
of messaging clear and easy for our audience
to understand.
These rules include:
- Tailoring our language to the regional
markets where our buildings are located.
For example, if we’re producing a report for
the United Kingdom, we use UK (British)
English and GBP (£) for currency.
Common English differences
Some differences in English relate to spelling, while others involve completely different
words. If you’re ever unsure, have a native-speaking colleague review your work.
| Canadian English |
UK English |
US English |
| Neighbour | Neighbour | Neighbor |
| Elevator | Lift | Elevator |
| Organize | Organise | Organize |
| Holiday | Holiday | Vacation |
| Kilometre | Kilometre | Mile |
The Oxford Properties logo is available for use in
positive (Oxford Black) and negative or reverse
(White) versions. Oxford Black differs from
Process Black. The logo should never appear in
any other colour.
When the logo appears on dark tones, use the
White reverse logo. On lighter tones, apply the
Oxford Black or positive version. This creates
maximum contrast and legibility.
Our logo is a vital asset and should appear on all
key applications. Never alter the logo in any way.
We always recommend using the Oxford Black
or reverse master logos as a first preference.
However, if this is not possible due to specific
restrictions, mono versions are available.
The preference is to use the logo in
Oxford Black or White.
Clearspace is a defined area around the
logo which must be kept free from any
other visual components. This ensures the
logo stands out clearly in all instances.
The minimum clearspace around the entire
logo is determined by the height of the first
linear graphic within the logo itself.
This clearspace applies to all marketing
communications and digital applications.
To preserve legibility and reproduction
quality, a minimum width for the logo has
been set at 130 pixels for digital applications
and 25mm for print applications
It’s vital you never alter, re-draw
or re-create the logo in any way.
A few examples of incorrect usage
are outlined on this page, but these
are not exhaustive.
If you have a question, simply
contact the Marketing Team.
It’s important we maintain brand
consistency and integrity, so please
only use the official master logo files.
It’s important we maintain brand
consistency and integrity, so please
only use the official master logo files.
It’s vital you never alter, re-draw
or re-create the logo in any way.
A few examples of incorrect usage
are outlined on this page, but these
are not exhaustive.
If you have a question, simply ask
the Marketing Team (you can find
their contact details at the end of
this document).
The Oxford logo can appear in the topright,
bottom-right, bottom-left and topleft
corner of printed communications.
The logo’s width should be equal to one
column and one gutter. This will provide
consistency across all communications.
The clear space rule should always be
followed. The first linear graphic within
the logo dictates the amount of clear
space around the logotype. This is
strictly the minimum clear space
allowed in any application.
The animated logo should adhere to
the same principles as the master logo.
The animated version should be used
where applicable and in instances where
it will be technically supported.
Please ensure that other animated
content does not overpower the logo
while it is animating.
Our palette balances the strong
and trusted colours of Twilight
Blue, White, and Oxford Black with
softer, more contemporary colours.
The result is a selection that can
be applied flexibly across different
audiences and applications.
Further detail is provided on the
following pages on which colours
from the palette should be used
where, as well as methods of
choosing colour palettes for a
specific project. Oxford
Our primary colour palette consists
of Oxford Black, White, Twilight Blue
and accompanying lighter shades.
These colours are synonymous with
the Oxford brand and serve as neutral
tones to balance out the secondary
and accent palettes.
The secondary colours within
the palette have been designed
to add richness and depth to our
communications. They can be used
together or with our primary palettes
to create engaging designs.
To complement the primary and
secondary tones in the palette, a
lighter set of colours and tints has
been developed. These should be
used with the same balance as the
darker colours within the palette.
All tints offer a range of tones to round
out and support the full colour palette.
Additional accent colours of
Sage, Lavender and Evergreen
were created mainly to support
colour usage needs for graphs
and charts in the business. Given
their boldness, they should only
be used as accent colours, never
predominant colours.
Accent colours of Light Sage,
Light Lavender and Light
Evergreen should be used as
reservedly as the darker accent
colours within the palette.
Black & White
Perfect for supporting the other colours within
the palette, across:
- Type
- Iconography
- Backgrounds
Primary colours
External outputs where we want a
recognizable and ownable palette.
- Advertising
- Social
- Website homepages
Secondary colours
Suitable for all applications.
Accent colours & respective 50% tints
- Created to support data reflected in
graphs and charts
- Accent only to support primary
and secondary palette
50% tints
The softer nature of tints means that their
application is better suited for background use.
This page demonstrates methods of
selecting a cohesive colour palette for
any project.
Aside from white and RGB black, pick
a maximum of six colours for a project
to ensure a consistent look and feel.
Consider the following methods when
picking a colour palette.
This page highlights colour palettes
that work well with specific content
to complement imagery found in
that sector.
Traditional
The blues in this palette complement
corporate imagery with yellow accents.
ESG
This palette complements
environmental imagery and
green spaces.
Understanding and enhancing a sense of place
Bring in a sense of place to city scenes.
Look beyond the building and showcase
people dwelling in the environment, to
demonstrate our local knowledge.
Photography styles
Lifestyle | Tight crops | Worm eye | Soft focus
Documentary | Landscape | Birds eye | Aerial
Subjects
How do people interact with the built
environment? Are they activated or relaxed?
A shopping centre will likely be more activated
and busy, whereas residential developments
should show people in a more relaxed state
of mind. Make sure to highlight features of
the development, such as an amazing view
or cafe culture.
We recommend showing a balanced
demographic where appropriate.
Stock photography options are available for
download via the Digital Library.
When using stock imagery that isn’t specific to a place, any image
chosen has to be ambiguous enough that it could be anywhere.
Understanding and delivering human needs
Focus on wellbeing and places that enrich
peoples lives. Show people at home,
office environments, retail, F&B and
logistics spaces.
Photography styles
Lifestyle | Tight crops | Soft focus
Portrait | Documentary | Landscape
Subjects
Make sure people look like they’re
enjoying the environments that we’ve
created. Make sure the demographic
is appropriate for the development.
We recommend showing a balanced
demographic where appropriate.
Stock photography options are available for
download via the Digital Library.
When using stock imagery that isn’t specific to a place, any image
chosen has to be ambiguous enough that it could be anywhere.
Providing a service level that goes beyond expectations
Emphasize customer service interactions,
events, services, and our technology.
Photography styles
Lifestyle | Tight crops | Soft focus | Portrait
Worm eye | Documentary | Birds eye
Subjects
Focus on the details that elevate peoples’
experiences and expectations. Where
possible, try to show people interacting
with new innovations, services and our
management teams.
We recommend showing a balanced
demographic where appropriate.
Stock photography options are available for
download via the Digital Library.
When using stock imagery that isn’t specific to a place, any image
chosen has to be ambiguous enough that it could be anywhere.
Taking responsibility for the environment
This type of imagery emphasizes natural
environments (trees, rivers, seas, etc.),
sustainable energy and community.
Photography styles
Lifestyle | Tight crops | Worm eye
Documentary | Landscape | Birds eye
Aerial | Soft focus
Subjects
Focus on how people interact with
green spaces. Ensure the subject looks
authentic and not staged. Public spaces
should reflect a wide demographic and
private spaces should be tailored to the
demographic of the relevant project.
We recommend showing a balanced
demographic where appropriate.
Stock photography options are available for
download via the Digital Library.
When using stock imagery that isn’t specific to a place, any image
chosen has to be ambiguous enough that it could be anywhere.
Supporting the local communities we serve
Emphasize the people and activities in the
community to demonstrate Oxford’s depth
of local knowledge.
Photography styles
Lifestyle | Tight crops | Worm eye | Portrait
Documentary | Landscape | Birds eye
Aerial | Soft focus
Subjects
Focus on the local amenities that the
community has to offer. Show people
interacting with natural surroundings and
engaging in activities. How is Oxford meeting
the needs of the community?
We recommend showing a balanced
demographic where appropriate.
Stock photography options are available for
download via the Digital Library.
When using stock imagery that isn't specific to a place the images
chosen have to be ambiguous enough that it could be anywhere.
When sourcing stock imagery, the following
keywords can be used as search criteria for
Oxford businesses and sectors.
When using stock imagery that isn't specific to a place the images
chosen have to be ambiguous enough that it could be anywhere.
Community
Restaurants · Coffee shop · Bars ·
Shopping · Museums · Art gallery ·
Events · Wellness · Fitness centre ·
Pool · Transit
Office
Commute · Meeting room ·
Employees · Collaboration ·
Desk · Coworking space ·
Office park
Industrial
Logistics · Warehouse ·
Storage · Intermodal shipping ·
Forklift · Truck driver
ESG
Sustainability · Solar panels ·
Green spaces · Electric vehicles ·
Cycling · Renewable energy ·
Windmills · Wetlands
Residential
Property management · Concierge ·
Apartment rooftop · Maintenance ·
Family · Elevator · BBQ · Patio
Green Space · Safety · Lifestyle ·
Home office · Home workout
Life Sciences
DNA · Biology · Research ·
Ecology · Laboratory · Molecule ·
Atom · Vial · Microscope ·
Lab technician
Technology
Wifi · Connected · Computer ·
Smart building · Cybersecurity ·
Communication · Network
Retail
Mall · Parking · Credit Card ·
Shopping bags · Apparel ·
Retail check out
When the colour tones or saturation of a
chosen image do not look cohesive with a
particular project, a subtle colour wash can
be applied to the image.
How to use
- Pick a 50% tint from the colour palette
- On Photoshop, add a colour overlay with
your chosen 50% tint and change the
blending mode to Soft Light
- Adjust the opacity accordingly so as not
to overwhelm the image
- Avoid applying a wash heavily over
people’s faces or areas of focus/interest
When to use
- For colour & tone consistency within the
social grid
- When the chosen image is too saturated
or too flat on its own
- To match an image to a background colour
Use this treatment minimally and only when necessary.
This method can also be applied to video content.
Imagery treatment to
ensuring legibility &
logo visibility
To the right are two instances in which
imagery treatment would be required to
maintain legibility.
In the first instance, the image lacks
clearspace in the bottom right corner for
the Oxford logo to maintain visibility. A
subtle black gradient can be applied to the
image before placing the logo overtop.
In the second instance, the image lacks
sufficient clearspace for a headline and
the logo. A subtle Twilight Blue overlay
can be applied to the image, combined
with a subtle Twilight Blue gradient before
placing the headline and logo overtop.
Oxford Black can also be used depending
on the image.
Use this treatment minimally and only when necessary.
This method can also be applied to video content.
When selecting colour to work with imagery,
always make sure the two work harmoniously.
Make sure that colour does not overpower
the image and always feels secondary. Pick
a blue if the imagery has cool tones or green
if there is foliage. When in doubt, use lighter,
neutral colours or tints that will not overpower
the image like Light Stone Grey or Light
Twilight Blue 50%.
All brand textures are available via
the Digital Library.
Each texture is provided in the 16 colours
that make up the brand colour palette.
Motion Graphics
A select few brand graphic textures are
available as motion graphics. Each select
motion graphic is available in the 16 colours
that make up the brand colour palatte.
They are all available in HD and 4K formats.
Please apply the appropriate level of
compression to the file according to the
format. Smaller format such as social media
and web display ads can be lower quality
than digital display.
Extra care and consideration should be used
when layering motion backgrounds with
messaging to ensure accessibility standards.
The textures can be scaled, rotated
and cropped where required to best
fit the communication. Cropping into
the image will create flexibility within
the identity system.
This page showcases some
examples of different crops, but
your options are not limited to what’s
shown here. It’s up to the designer’s
discretion to choose an aesthetically
pleasing crop.
Please be careful not to scale the
image beyond 100% of the original
file size to avoid the image pixelating.
When visualizing data, the full colour palette
can be used. Use the lighter and darker tones
to create contrast.
Always make sure that the colours used can
be easily identified, even with small coverage.
Contrast in tone and warmth will help
establish this.
If there is a story to be told through visualizing
data (eg. comparatives or change over
time), consider leveraging a bolder colour to
highlight or pinpoint key points and trends.
Typography
– IvyJournal can be used for numbers at a
large scale to maintain its treatment as a
heading font and ensuring readability as
shown directly to the right
– Neue Haas Grotesk should be used for
all smaller numbers and data points as
shown further right
When visualizing data, the full colour palette
can be used. Use the lighter and darker tones
to create contrast.
Always make sure that the colours used can
be easily identified, even with small coverage.
Contrast in tone and warmth will help
establish this.
If there is a story to be told through visualizing
data (eg. comparatives or change over
time), consider leveraging a bolder colour to
highlight or pinpoint key points and trends.
Typography
Neue Haas Grotesk should be used for all
smaller numbers and data points as shown to
the right.
Our optional brand display font for headlines is
IvyJournal. Its serif properties have a
softer and more human quality that helps
to distinguish Oxford Properties from the
investment and group brand. It is available in
a wide variety of styles, making it a versatile
type family.
IvyJournal can be used for headlines across all
brand communications and asset classes when
applicable. The exception is where system fonts are
required, such as in Microsoft Office products.
For these cases, a system font is provided,
as outlined on the following pages.
We use IvyJournal in Light, Light Italic, Regular
and Italic to help differentiate between various
levels of content hierarchy.
IvyJournal regular italic and light italic are
used sparingly in headlines and titles to
punctuate key words or phrases for impact.
NOTE: If and where both areas of the brand are
present (corporate & real estate operations),
please leverage our shared brand display font Neue
Haas Grotesk(Arial for System font) for all headlines
instances, across all brand communications and sectors.
Additionally, it is recommended that Neue Haas
Grotesk be used for informational and functional
customer signage only given content subject matter.
Headlines
IvyJournal
Regular
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NnOoPpQqRrSsTtUuVvWwXxYyZz
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Regular, Italic
Our other brand display font is Neue Haas
Grotesk. It’s used for headlines, sub headers
and body copy. It’s strong and confident to
balance with our serif font, while being
timeless, accessible and contemporary. It
has a wide variety of styles, making it a
versatile type family.
Neue Haas Grotesk Display Std is used
across all brand communications and asset
classes. The exception is where system fonts
are required, such as in Microsoft Office
products. For these cases, a system font is
provided, outlined on the following page.
We use Neue Haas Grotesk Display Std in
35 Extra Light, 45 Light, 55 Roman, 65
Medium and 75 Bold to help differentiate
between headlines, subheadings, and body
copy. Although these are the five weights we
primarily use, Neue Haas Grotesk is a large
family and various weights can be used at
designer discretion.
Headlines, sub headers & body copy
Neue Haas
Grotesk Roman
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NnOoPpQqRrSsTtUuVvWwXxYyZz
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Extra Light
Light
Roman
Medium
Bold
For when IvyJournal can’t be used.
Georgia is only to be used where IvyJournal is
not supported. Georgia is a system font that
can be found across all operating systems.
Georgia should be used in applications, such
as Microsoft Word, Excel, PowerPoint and
Outlook. We use Georgia Regular and Italic
to help differentiate between different levels
of content hierarchy. Georgia italic is used
sparingly in headlines and titles to punctuate
key words or phrases for impact.
Please use optical kerning when
typesetting Georgia.
Headlines
Georgia
Regular
AaBbCcDdEeFfGgHhIiJjKkLlMm
NnOoPpQqRrSsTtUuVvWwXxYyZz
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Regular
Italic
For when Neue Haas Grotesk can’t be used.
Arial is only to be used where Neue Haas
Grotesk is not supported. Arial is a system
font that can be found across all operating
systems. Arial should be used in applications,
such as Microsoft Word, Excel, PowerPoint
and Outlook. We use Arial Regular and Bold to
help differentiate between different levels of
content hierarchy.
Please use optical kerning when
typesetting Arial.
Sub headers & body copy
Arial
Regular
AaBbCcDdEeFfGgHhIiJjKkLlMm
NnOoPpQqRrSsTtUuVvWwXxYyZz
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Regular
Bold
Highlighted here are the differences
between the display fonts (top) and
system fonts (bottom).
Local, lasting legacies.
With a world of real-estate expertise, we develop
city-defining places that work for people who
visit and live in them. Places that celebrate local
culture and enhance the economy.
Places borne out of a deep understanding of
what people need today and want tomorrow.
And places that help people make a meaningful
connections to their communities.
Local, lasting legacies.
With a world of real-estate expertise, we
develop city-defining places that work for people
who visit and live in them. Places that celebrate
local culture and enhance the economy.
Places borne out of a deep understanding of
what people need today and want tomorrow.
And places that help people make a meaningful
connections to their communities.
Highlighted here are the differences
between the display fonts (top) and
system fonts (bottom).
Although both fonts come with
bold variations, please avoid using
these to maintain consistency
within headlines.
Highlighted here are the differences
between the display fonts (top) and
system fonts (bottom).
Flexibility in the use of typography and
its sizes ensures it will always work best
for the content on the page. This page
demonstrates a rough outline of the
typographic hierarchy for main headers,
sub headers and body copy.
Italics are used sparingly in headlines
and titles to punctuate key words or
phrases for impact.
Local, lasting legacies.
We create places that deliver positive impact
right here, right now - and long into the future.
With a world of real-estate expertise, we develop city-defining places
that work for people who visit and live in them. Places that celebrate
local culture and enhance the economy.
Places born out of a deep understanding of what people need today
and want tomorrow. And places that help people make a meaningful
connections to their communities.
Ivyjournal italics can be used to
emphasize key words. Italicized
words should be used sparingly
to make sure that their use is more
purposeful and considered. Overuse
of the italicized weights will give text
an overwhelming and confused
appearance. Use it to define one key
word or phrase within the copy.
Connecting
innovators with
dedicated spaces
We’re a global real estate
investor, developer
and manager
Taking logistics
parks to new heights
A real sense of place
Places people
want to be part of
Building local,
lasting legacies
Colour
01.
Use white text
on darker shades
within the colour
palette only
02.
Use RGB black on
lighter shades of
the colour palette
only
03.
Use RGB black on
50% tints of lighter
colours within the
palette only
04.
Colour headings
or subheadings
can be used on
Oxford Black
or white
Oxford Black should only be used for background colours, not text.
RGB black should only be used for text colours, not backgrounds.
This page provides a guideline on
which text colour to use depending on
background colour.
White text should be used on darker
colour backgrounds.
RGB black text should be used lighter
colour or 50% tint backgrounds.
When it comes to digital content, including
websites, display ads and emails, careful
consideration must be given to the colours
and design to ensure accessibility for all.
Please refer to your region’s accessibility
standards for more guidance.
This page demonstrates when colour text
can be used.
White background
Darker colour text can be used on either
headings or subheadings when put on
white backgrounds. Body text should
remain in RGB black.
Oxford Black background
Lighter colour text can be used on either
headings or subheadings when put on
Oxford Black backgrounds. Body text
should remain in white.
When it comes to digital content, including
websites, display ads and emails, careful
consideration must be given to the colours
and design to ensure accessibility for all.
Please refer to your region’s accessibility
standards for more guidance.
When using image backgrounds, do not use
colour to accentuate key points within text
as seen in the first example. This makes the
text busy and hard to read.
Using italics in headings and bold in body
text to highlight key points, as seen in the
second example, is preferable for brand
consistency and readability.
Try and be selective with italics and bold
variations. Provide emphasis on key words
to avoid overpowering the text.
In some instances, colour text can be
used as an accent element at the
designer’s discretion.
Always ensure that the type meets
accessibility standards. Please refer
to your region’s accessibility standards
for more guidance.
Using text and full-bleed imagery together forms
an important part of the Oxford Properties brand.
When these two elements are applied together,
the following methods ensure they work
harmoniously and meet accessibility standards.
Clear space
Apply text to an area of the image that has clear
space with minimal contrast such as clear skies
or a section that is colourblocked.
Soft focus
Text can be used overtop an area of an image
that has soft focus, a photography style where
elements of the foreground are slightly blurred.
Close crops
Clear space for text can be manually created
through zooming into a textural or solid colour
aspect of an image. Please verify that the image
is high resolution before using this method.
Always ensure that the scale of type
meets accessibility standards. Please refer
to your region’s accessibility standards for
more guidance.
To the right is an example of a social
post. Outlined are details on how to
position and size the text according
to best practices.
Please note that there is flexibility
to create different designs.
To the right is an example of a social
post. Outlined are details on how to
position and size the text according
to best practices.
Please note that there is flexibility
to create different designs.
To the right is an example of a social
post. Outlined are details on how to
position and size the text according
to best practices.
Please note that there is flexibility
to create different designs.
The following pages demonstrate the use
of the brand graphics and colour palette
across social posts.
Hero brand graphics
We advise that the hero brand graphics are
only used in designs where less content is
in use, such as posts with no imagery.
Colour palette
When introducing colour throughout
a design, it should always support and
complement the imagery.
The following pages demonstrate the use
of the brand graphics and colour palette
across social posts.
Hero brand graphics
We advise that the hero brand graphics are
only used in designs where less content is
in use, such as posts with no imagery.
Colour palette
When introducing colour throughout
a design, it should always support and
complement the imagery.
The following pages demonstrate the use
of the brand graphics and colour palette
across social posts.
Hero brand graphics
We advise that the hero brand graphics are
only used in designs where less content is
in use, such as posts with no imagery.
Colour palette
When introducing colour throughout
a design, it should always support and
complement the imagery.
The following pages demonstrate the
use of the brand graphics and colour
palette across website examples.
Hero brand graphics
We advise that the hero brand
graphics are only used on key pages
where less content is in use, such as
pages with minimal imagery.
Colour palette
Any colour introduced should always
support and complement the imagery.
Italics
Italics can be used to emphasize key
words. Italicized words should be use
sparingly to make sure that its use is
more purposeful and considered.
The following pages demonstrate the
use of the brand graphics and colour
palette across website examples.
Hero brand graphics
We advise that the hero brand
graphics are only used on key pages
where less content is in use, such as
pages with minimal imagery.
Colour palette
Any colour introduced should always
support and complement the imagery.
Italics
Italics can be used to emphasize key
words. Italicized words should be use
sparingly to make sure that its use is
more purposeful and considered.
The Oxford Properties
Powerpoint template can be
found on the Digital Library.
The template provides ease of
use when creating presentations
and ensures brand consistency.
Colour palette
The Powerpoint template comes
with 7 built-in Oxford colours that
will automatically apply to new
tables and charts and can be
edited to suit the content.
Typography
The template also has the brand
system fonts built in for headings
(Georgia) and subtitles/body
text (Arial). Please keep these
fonts intact throughout the
presentation to maintain
brand consistency.
The Oxford Properties
Powerpoint template can be
found on the Digital Library.
The template provides ease of
use when creating presentations
and ensures brand consistency.
Colour palette
The Powerpoint template comes
with 7 built-in Oxford colours that
will automatically apply to new
tables and charts and can be
edited to suit the content.
Typography
The template also has the brand
system fonts built in for headings
(Georgia) and subtitles/body
text (Arial). Please keep these
fonts intact throughout the
presentation to maintain
brand consistency.
To demonstrate the flexibility of the Oxford brand,
the following pages lay out style guidelines based on
project type.
Traditional & conservative
– Twilight Blue colour variations for a more traditional
look & feel
– Textures are used minimally
– Subtle colour variations in italicized headings
where appropriate
Sophisticated & clever
– Tints become the primary colour usage and
match accents of accompanying imagery
– Solid colour backgrounds (no texture) that
extend to 3/4 of the screen behind imagery
– Typography size is larger for a more
sophisticated look & feel, no italicization
Office posters
The following examples show the
flexibility of print signage and an
eye-catching two-tone method to
accent photography.
Event posters
This example shows a large calendar
date in Neue Haas Grotesk and
staggered typography for a creative
approach to event signage.
Residential posters
The following examples show
community-based imagery with
lighter backgrounds for a
softer approach.
Elevator & small digital
Signage found in elevators or other smaller
permutations should have short, direct
headlines and simple imagery so they can
be quickly read while on the move.
Retail & small scale
Retail hoarding should utilize large,
direct messaging that people can take
in while on the move.
A creative approach can be used with
large numbers in Neue Haas Grotesk
to reference an opening date.
Large scale
Large messaging paired with
Always ensure that the logo for assets on
social media is positioned at the bottomright
of your design. Imagery must have
clear space in the bottom right for logo
visibility. If there is no clear space, apply a
subtle black overlay to the image before
placing the logo overtop.
The scale of the logo shown here is
for illustrative purposes only.
Please refer to the master logo usage
guidelines when applying the brand mark.